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Principles of services marketing /

Palmer, Adrian.

Principles of services marketing / Adrian Palmer. - 6th ed. - London : The McGraw Hill, 2012. - xvii, 525 p. : ill. ; 27 cm.

Includes bibliographical references and index.

ISBN: 9780077129514 RM 230.43

Subjects--Topical Terms:
Marketing--Management.
Service industries--Marketing.

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