A preface to marketing management /
Peter, J. Paul.
A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr. - 12th ed. - New York : McGraw-Hill/Irwin, 2011. - xiv, 258 p. : ill. ; 26 cm.
Includes bibliographical references and indexes.
9780073529967 (alk. paper) RM344.30 0073529966 (alk. paper) 9780071221115 (pbk.) 0071221115 (pbk.)
Marketing--Management.
A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr. - 12th ed. - New York : McGraw-Hill/Irwin, 2011. - xiv, 258 p. : ill. ; 26 cm.
Includes bibliographical references and indexes.
9780073529967 (alk. paper) RM344.30 0073529966 (alk. paper) 9780071221115 (pbk.) 0071221115 (pbk.)
Marketing--Management.