New products management /
Crawford, C. Merle 1924-
New products management / Merle Crawford, Anthony Di Benedetto. - 10th ed. - New York : McGraw-Hill Irwin, 2010. - xvi, 576 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9780073404806 RM541.73
New products--Management.
New products management / Merle Crawford, Anthony Di Benedetto. - 10th ed. - New York : McGraw-Hill Irwin, 2010. - xvi, 576 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9780073404806 RM541.73
New products--Management.