Marketing strategy : a decision-focused approach /
Walker, Orville C.
Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins. - 7th ed. - New York : McGraw-Hill/Irwin, 2011. - xv, 352 p. : ill. ; 26 cm.
Includes bibliographical references and indexes.
9780073381152 (alk. paper) RM409.15 (1 naskhah) 0073381152 (alk. paper)
Marketing--Management.
Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins. - 7th ed. - New York : McGraw-Hill/Irwin, 2011. - xv, 352 p. : ill. ; 26 cm.
Includes bibliographical references and indexes.
9780073381152 (alk. paper) RM409.15 (1 naskhah) 0073381152 (alk. paper)
Marketing--Management.