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M : marketing /

Grewal, Dhruv.

M : marketing / Marketing. Dhruv Grewal, Michael Levy. - 2nd ed. - New York : McGraw Hill/Irwin, 2011. - x, 422 p. : ill. (col.) ; 28 cm.

Title from cover.

Includes bibliographical references and index.

ISBN: 9780073404875 (pbk.) RM240.10 9780077386436 (pbk.)

Subjects--Topical Terms:
Marketing.

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