International marketing /
Cateora, Philip R.
International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham. - 15th ed. - New York, NY : McGraw-Hill/Irwin, 2011. - xxxiii, 622 p. : ill. (col.) (col.) maps ; 29 cm.
Buku bacaan asas fakulti
Includes bibliographical references and index.
9780073529943 (alk. paper) RM564.62 (1 naskhah) 007352994X (alk. paper)
Export marketing.
International business enterprises.
International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham. - 15th ed. - New York, NY : McGraw-Hill/Irwin, 2011. - xxxiii, 622 p. : ill. (col.) (col.) maps ; 29 cm.
Buku bacaan asas fakulti
Includes bibliographical references and index.
9780073529943 (alk. paper) RM564.62 (1 naskhah) 007352994X (alk. paper)
Export marketing.
International business enterprises.