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Creativity in service marketing : what`s new, waht works, what`s developing /

Creativity in service marketing : what's new, waht works, what's developing / edited by M. Venkatesan, Diane M.Schmalensee, Claudia Marshall - Chicago : American Marketing Association, 1986 - 175 p. ; 28cm. - Proceedings series/American Marketing Assocition .

ISBN: 0877571791

LCCN: 85-026785

Subjects--Topical Terms:
Service industries--Congresses
Marketing--Congresses

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Creativity in service marketing : what`s new, waht works, what`s developing /

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