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How to win campaigns : communications for change /

Rose, Chris, 1956-

How to win campaigns : communications for change / Chris Rose. - 2nd ed. - London : Earthscan, 2010. - ix, 381 p. : ill. ; 23 cm.

Includes bibliographical references (p. [331]-358) and index.

ISBN: 9781849711937 (hbk.) RM99.33 9781849711142 (pbk.)

Subjects--Topical Terms:
Social action.
Communication in social action.
Social marketing.
Persuasion (Psychology)
Publicity.

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How to win campaigns : communications for change /

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