Consumer behavior and culture : consequences for global marketing and advertising /
Mooij, Marieke K. de, 1943-
Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij. - 2nd ed. - Los Angeles, CA. : SAGE Publications, 2011. - xv, 401 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9781412979900 (pbk.) RM180.27
Consumer behavior--Cross-cultural studies.
Consumers--Psychology.
Marketing.
Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij. - 2nd ed. - Los Angeles, CA. : SAGE Publications, 2011. - xv, 401 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9781412979900 (pbk.) RM180.27
Consumer behavior--Cross-cultural studies.
Consumers--Psychology.
Marketing.