Marketing in venus : perspectives from the heart /

Kartajaya, Hermawan.

Marketing in venus : perspectives from the heart / [Hermawan Kartajaya, Samsinar Md Sidin]. - Serdang, Selangor : Universiti Putra Malaysia Press, 2011. - xiv, 214 p. ; 23 cm.

9789673442263 RM58.00


Marketing--Management.
Marketing--Psychological aspects.
Consumer behavior.

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