Creative strategy in advertising : what the copywriter should know about the creative side of the business /

Jewler, A. Jerome

Creative strategy in advertising : what the copywriter should know about the creative side of the business / A. Jerome Jewler - Belmont, Ca. : Wadsworth Publishing Co., 1981 - 230 p. : ill. ; 23 cm.

Includes bibliographies and indexes

80-014851


Advertising copy--Problems, exercises, etc

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