Creative strategy in advertising : what the copywriter should know about the creative side of the business /
Jewler, A. Jerome
Creative strategy in advertising : what the copywriter should know about the creative side of the business / A. Jerome Jewler - Belmont, Ca. : Wadsworth Publishing Co., 1981 - 230 p. : ill. ; 23 cm.
Includes bibliographies and indexes
80-014851
Advertising copy--Problems, exercises, etc
Creative strategy in advertising : what the copywriter should know about the creative side of the business / A. Jerome Jewler - Belmont, Ca. : Wadsworth Publishing Co., 1981 - 230 p. : ill. ; 23 cm.
Includes bibliographies and indexes
80-014851
Advertising copy--Problems, exercises, etc
