The creative marketer /
Majaro, Simon
The creative marketer / Simon Majaro - Oxford : Butterworth-Heinemann, 1991 - 178 p. : ill. ; 23 cm. - The marketing series .
Published in association with the Chartered Institute of Marketing
075061708X
91-199268
Creative ability in business--Handbooks, manuals, etc.
Psychology, industrial--Handbooks, manuals, etc.
The creative marketer / Simon Majaro - Oxford : Butterworth-Heinemann, 1991 - 178 p. : ill. ; 23 cm. - The marketing series .
Published in association with the Chartered Institute of Marketing
075061708X
91-199268
Creative ability in business--Handbooks, manuals, etc.
Psychology, industrial--Handbooks, manuals, etc.