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Creative advertising : theory and practice /

Moriarty, Sandra E. ,

Creative advertising : theory and practice / Sandra E. Moriaty - 2nd ed. - Englewood Cliffs, N.J. : Prentice-Hall, 1991 - viii , 438 p. : ill. ; 28 cm.

ISBN: 0131899112 RM149.05

Subjects--Topical Terms:
Advertising

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Creative advertising : theory and practice /

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