Brand storming : managing brands in the era of complexity /
Fioroni, Michele.
Brand storming : managing brands in the era of complexity / Michele Fioroni and Garry Titterton. - Basingstoke [England] : Palgrave MacMillan, 2009. - x, 223 p. ; 25 cm.
'This book was originally published as Brand storming : Gestire la marca nell'era della complessitby Morlacchi Editore, Perugia, Italy'--T.p. verso.
Includes bibliographical references (p. 198-214) and index.
9780230222434 RM138.40 0230222439
Brand name products.
Branding (Marketing)
Brand storming : managing brands in the era of complexity / Michele Fioroni and Garry Titterton. - Basingstoke [England] : Palgrave MacMillan, 2009. - x, 223 p. ; 25 cm.
'This book was originally published as Brand storming : Gestire la marca nell'era della complessitby Morlacchi Editore, Perugia, Italy'--T.p. verso.
Includes bibliographical references (p. 198-214) and index.
9780230222434 RM138.40 0230222439
Brand name products.
Branding (Marketing)