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Cracking the Japanese market : strategies for success in the new global economy /

Morgan, James C.

Cracking the Japanese market : strategies for success in the new global economy / James C. Morgan, J. Jeffrey Morgan - New York : The Free Press, 1991 - 295 p. : ill. ; 25 cm.

ISBN: 0029216915

LCCN: 90-043895

Subjects--Topical Terms:
Marketing--Japan
Industrial management--Japan
Corporate culture--Japan
Corporations, American--Japan
Competition--Japan
Competition--United States

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Cracking the Japanese market : strategies for success in the new global economy /

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