Chaotics : the business of managing and marketing in the age of turbulence /
Kotler, Philip.
Chaotics : the business of managing and marketing in the age of turbulence / Philip Kotler and John A. Caslione. - New York : American Management Association, 2009. - xiii, 206 p. : ill. ; 24 cm.
Includes bibliographical references (p. [191]-200) and index.
9780814415214 RM76.50 0814415210
Marketing.
Management.
Business cycles.
Globalization.
Chaotics : the business of managing and marketing in the age of turbulence / Philip Kotler and John A. Caslione. - New York : American Management Association, 2009. - xiii, 206 p. : ill. ; 24 cm.
Includes bibliographical references (p. [191]-200) and index.
9780814415214 RM76.50 0814415210
Marketing.
Management.
Business cycles.
Globalization.