The psychology of advertising /
Fennis, Bob Michael, 1968-
The psychology of advertising / Bob M. Fennis and Wolfgang Stroebe. - Hove, East Sussex : Psychology Press, 2010. - xi, 329 p. : ill. ; 26 cm.
Includes bibliographical references and indexes.
9780415442732 (hbk.) RM164.92 0415442737 (hbk.)
Advertising--Psychological aspects.
Consumers--Attitudes.
The psychology of advertising / Bob M. Fennis and Wolfgang Stroebe. - Hove, East Sussex : Psychology Press, 2010. - xi, 329 p. : ill. ; 26 cm.
Includes bibliographical references and indexes.
9780415442732 (hbk.) RM164.92 0415442737 (hbk.)
Advertising--Psychological aspects.
Consumers--Attitudes.