The dynamics of persuasion : communication and attitudes in the 21st century /
Perloff, Richard M.
The dynamics of persuasion : communication and attitudes in the 21st century / Richard M. Perloff. - 4th ed. - New York : Routledge, 2010. - xvi, 425 p. : ill. ; 24 cm. - Communication series. Communication theory and methodology .
Includes bibliographical references and indexes.
9780415805674 (hbk) RM448.27 0415805678 (hbk.) 9780415805674 (pbk.) 0415805686 (pbk.)
Persuasion (Psychology)
Mass media--Psychological aspects.
Attitude change.
The dynamics of persuasion : communication and attitudes in the 21st century / Richard M. Perloff. - 4th ed. - New York : Routledge, 2010. - xvi, 425 p. : ill. ; 24 cm. - Communication series. Communication theory and methodology .
Includes bibliographical references and indexes.
9780415805674 (hbk) RM448.27 0415805678 (hbk.) 9780415805674 (pbk.) 0415805686 (pbk.)
Persuasion (Psychology)
Mass media--Psychological aspects.
Attitude change.