Television & new media : must-click tv /
Gillan, Jennifer.
Television & new media : must-click tv / Television and new media Jennifer Gillan. - NewYork : Routledge, 2010. - 313 p. ; 24 cm
Includes bibliographical references and index.
Introduction : it's network tv -- Fan tracking, targeting, and interaction from the web to the WB -- Timeshifting, circumvention, and flow on Fox -- Placeshifting, schedule-shifting, and the long-arc serial on ABC -- Branding, synergy, and product integration on NBC -- Conclusion.
9780415802376 (hbk.) RM376.96 9780415802383 (pbk.)
Television programs--United States.
Television programs--Rating.--United States
Television broadcasting--Technological innovations--United States.
Convergence (Telecommunication)
Television viewers--United States.
Television & new media : must-click tv / Television and new media Jennifer Gillan. - NewYork : Routledge, 2010. - 313 p. ; 24 cm
Includes bibliographical references and index.
Introduction : it's network tv -- Fan tracking, targeting, and interaction from the web to the WB -- Timeshifting, circumvention, and flow on Fox -- Placeshifting, schedule-shifting, and the long-arc serial on ABC -- Branding, synergy, and product integration on NBC -- Conclusion.
9780415802376 (hbk.) RM376.96 9780415802383 (pbk.)
Television programs--United States.
Television programs--Rating.--United States
Television broadcasting--Technological innovations--United States.
Convergence (Telecommunication)
Television viewers--United States.