Social media marketing : the next generation of business engagement /
Evans, Dave, 1956-
Social media marketing : the next generation of business engagement / Dave Evans with Jake McKee. - Indianapolis, Ind. : Wiley Pub., 2010. - xix, 388 p. : ill. ; 24 cm. - Serious skills. . - Serious skills. .
Includes bibliographical references (p. 355-375) and index.
Social business fundamentals -- Social media and customer engagement -- The new role of the customer -- Build a social business -- The social business ecosystem -- Run a social business -- Social technology and business decisions -- Social analytics, metrics, and measurement -- Five essential tips -- Social business building blocks -- Engagement on the social web -- Social CRM -- Social objects -- The social graph -- Social applications.
9780470634035 RM73.53 0470634030
Internet marketing.
Social media--Marketing.
Social marketing.
Customer relations.
Social media marketing : the next generation of business engagement / Dave Evans with Jake McKee. - Indianapolis, Ind. : Wiley Pub., 2010. - xix, 388 p. : ill. ; 24 cm. - Serious skills. . - Serious skills. .
Includes bibliographical references (p. 355-375) and index.
Social business fundamentals -- Social media and customer engagement -- The new role of the customer -- Build a social business -- The social business ecosystem -- Run a social business -- Social technology and business decisions -- Social analytics, metrics, and measurement -- Five essential tips -- Social business building blocks -- Engagement on the social web -- Social CRM -- Social objects -- The social graph -- Social applications.
9780470634035 RM73.53 0470634030
Internet marketing.
Social media--Marketing.
Social marketing.
Customer relations.