Consumer behavior : building marketing strategy /
Hawkins, Del I.,
Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh. - Eleventh edition. - xxii, 778 pages : colour illustrations ; 27 cm. + 1 CD-ROM (4 3/4 in.)
Book is accompanied by 1 CD' Consumer behavior, 11e' bearing the same call number and available at Koleksi Media. Book is accompanied by 1 CD' Consumer behavior, 11th ed.' bearing the same call number and available at Makmal Digital, Perpustakaan Dr. Abdul Latiff.
Includes bibliographical references and index.
9780073381107 RM644.82 9780077294106 9780070171008 Hadiah
Consumer behavior--United States.
Market surveys--United States.
Consumer behavior--United States--Case studies
Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh. - Eleventh edition. - xxii, 778 pages : colour illustrations ; 27 cm. + 1 CD-ROM (4 3/4 in.)
Book is accompanied by 1 CD' Consumer behavior, 11e' bearing the same call number and available at Koleksi Media. Book is accompanied by 1 CD' Consumer behavior, 11th ed.' bearing the same call number and available at Makmal Digital, Perpustakaan Dr. Abdul Latiff.
Includes bibliographical references and index.
9780073381107 RM644.82 9780077294106 9780070171008 Hadiah
Consumer behavior--United States.
Market surveys--United States.
Consumer behavior--United States--Case studies