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Collaborating with customers to innovate : conceiving and marketing products in the networking age / Emanuela Prandelli, Mohanbir Sawhney and Gianmario Verona

Prandelli, Emanuela

Collaborating with customers to innovate : conceiving and marketing products in the networking age / Emanuela Prandelli, Mohanbir Sawhney and Gianmario Verona - Cheltenham, UK : Edward Elgar Publishing Limited, 2008 - xii, 161 p. ; 24 cm.

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Collaborating with customers to innovate : conceiving and marketing products in the networking age / Emanuela Prandelli, Mohanbir Sawhney and Gianmario Verona

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