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Branding Malaysia through tourism : when ads permeate our conciousness, what happens to our identity? /

Shazlin Amir Hamzah.

Branding Malaysia through tourism : when ads permeate our conciousness, what happens to our identity? / Shazlin Amir Hamzah. - Bangi, Selangor : Institut Kajian Etnik, Universiti Kebangsaan Malaysia, 2010. - 36 p. ; 21 cm. - Siri Kertas Kajian Etnik UKM ; bil. 15 (November 2010). . - Siri kertas kajian etnik UKM ; bil. 15 (November 2010). .

References : p. 33-36.

ISBN: 21801193 9772180119001 Hadiah

Subjects--Topical Terms:
Tourism--Marketing--Malaysia.

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Branding Malaysia through tourism : when ads permeate our conciousness, what happens to our identity? /

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