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Services management and marketing : studies in Malaysia /

Services management and marketing : studies in Malaysia / editors ; Aliah Hanim Mohd Salleh [and three others]. - xxxvii, 365 pages : illustrations ; 24 cm.

Includes bibliographical references and index.

ISBN: 9789834480035 (paperback) Hadiah

Subjects--Topical Terms:
Service industries--Marketing--Research--Malaysia.
Customer services--Marketing--Research--Malaysia.

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