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Corporate legends and lore the power of storytelling as a management tool

Neuhauser, Peg, 1950-

Corporate legends and lore the power of storytelling as a management tool Peg C. Neuhauser - New York McGraw-Hill 1993 - 234 p. : ill. ; 24 cm.

Includes index.

ISBN: 0070463263

LCCN: 93-014759

Subjects--Topical Terms:
Communication in management
Communication in organizations
Corporate culture

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Corporate legends and lore the power of storytelling as a management tool

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