A comparison of consumer judgment towards the organised word of mouth practice in commercial and non-profit organisations /
Arina Anis Azlan
A comparison of consumer judgment towards the organised word of mouth practice in commercial and non-profit organisations / Arina Anis Azlan - Melbourne, Australia : RMIT University, 2009 - v, 37 p. : 30 cm.
Koleksi Laporan Penyelidikan UKM
References : p. 27 - 32
Word-of-mouth advertising
Communication in marketing
Advertising
A comparison of consumer judgment towards the organised word of mouth practice in commercial and non-profit organisations / Arina Anis Azlan - Melbourne, Australia : RMIT University, 2009 - v, 37 p. : 30 cm.
Koleksi Laporan Penyelidikan UKM
References : p. 27 - 32
Word-of-mouth advertising
Communication in marketing
Advertising