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Global political marketing /

Global political marketing / edited by Jennifer Lees-Marshment, Jesper Stromback and Chris Rudd - London ; Routledge, 2010 - xvi, 301 p. : ill. ; 24 cm. - Routledge research in political communication ; 3 .

Includes bibliographical references and index

ISBN: 9780415427227 (hbk.) RM395.68

Subjects--Topical Terms:
Public relations and politics
Communication in politics
Marketing--Political aspects
Campaign management
Political campaigns

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