The product manager's toolkit methodologies, processes and tasks in high-tech product management /
Steinhardt, Gabriel.
The product manager's toolkit methodologies, processes and tasks in high-tech product management / [electronic resource] : by Gabriel Steinhardt. - Berlin, Heidelberg : Springer-Verlag Berlin Heidelberg, 2010. - xvii, 378 p. : ill., digital ; 25 cm.
9783642045080 (electronic bk.) 9783642045073 (paper)
New products--Management.
High technology industries--Marketing.
HF5415.153 / .S74 2010
658.575
The product manager's toolkit methodologies, processes and tasks in high-tech product management / [electronic resource] : by Gabriel Steinhardt. - Berlin, Heidelberg : Springer-Verlag Berlin Heidelberg, 2010. - xvii, 378 p. : ill., digital ; 25 cm.
9783642045080 (electronic bk.) 9783642045073 (paper)
New products--Management.
High technology industries--Marketing.
HF5415.153 / .S74 2010
658.575
