Controversy advertising :
Controversy advertising :
how advertisers present points of view in public affairs : a worldwide study sponsored by International Advertising Association sustaining and organizational members.
- New York : Hastings House, 1977
- 188 p. : ill. ; 24 cm.
'The analytical text and case examples were prepared by Albert Stridsberg.'
0803812140
76-056361 //r84
Advertising
Advertising--Psychological aspects
Advertising, Public service
'The analytical text and case examples were prepared by Albert Stridsberg.'
0803812140
76-056361 //r84
Advertising
Advertising--Psychological aspects
Advertising, Public service