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Reputation transfer to enter new B-to-B markets measuring and modelling approaches /

Falkenreck, Christine.

Reputation transfer to enter new B-to-B markets measuring and modelling approaches / [electronic resource] : by Christine Falkenreck. - Heidelberg : Physica-Verlag Heidelberg, 2010. - 244 p. : ill., digital ; 24 cm. - Contributions to management science, 1431-1941 .

ISBN: 9783790823578 (electronic bk.) 9783790823561 (paper)

Subjects--Topical Terms:
Customer relations.
Relationship marketing.
Intercultural communication.
Export marketing.
Economics/Management Science.
Marketing.
e-Commerce/e-business.

LC Class. No.: HF5415.5 / .F355 2010

Dewey Class. No.: 658.8343

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Reputation transfer to enter new B-to-B markets measuring and modelling approaches /

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