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Value creation of firm-established brand communities

Wiegandt, Philipp.

Value creation of firm-established brand communities [electronic resource] / by Philipp Wiegandt. - Wiesbaden : Gabler Verlag / GWV Fachverlage GmbH, Wiesbaden, 2009. - xvii, 211 p. : ill., digital ; 24 cm.

ISBN: 9783834984609 (electronic bk.)

Subjects--Topical Terms:
Brand loyalty.
Consumer behavior--Social aspects.
Online social networks--Economic aspects.
Economics/Management Science.
Marketing.

LC Class. No.: HF5415.3 / .W544 2009

Dewey Class. No.: 658.8343

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Value creation of firm-established brand communities

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