Mobile support in customer loyalty management an architectural framework /

Zeidler, Christian.

Mobile support in customer loyalty management an architectural framework / [electronic resource] : by Christian Zeidler. - Wiesbaden : Gabler Verlag / GWV Fachverlage GmbH, Wiesbaden, 2009. - xvi, 239 p. : ill., digital ; 24 cm.

9783834983015 (electronic bk.) 9783834914361 (paper)


Customer loyalty.
Customer services--Management.
Mobile communication systems.
Economics/Management Science.
Business Information Systems.

HF5415.5 / .Z453 2009

658.812

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