International marketing /
Cateora, Philip R.
International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham - 14th ed. - Boston : McGraw-Hill Irwin, 2009 - xxxi, 711 p. : ill. (chiefly col.), maps ; 29 cm.
Includes bibliographical references and indexes
9780073380988 RM504.62 0073380989 (alk. paper)
Export marketing
International business enterprises
International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham - 14th ed. - Boston : McGraw-Hill Irwin, 2009 - xxxi, 711 p. : ill. (chiefly col.), maps ; 29 cm.
Includes bibliographical references and indexes
9780073380988 RM504.62 0073380989 (alk. paper)
Export marketing
International business enterprises