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Consumer behavior & marketing strategy /

Peter, J. Paul

Consumer behavior & marketing strategy / Consumer behavior and marketing strategy J. Paul Peter, Jerry C. Olson. - 9th ed. - New York : McGraw-Hill Irwin, 2010 - xix, 554 p. : ill. ; 27 cm.

Includes bibliographical references and index

ISBN: 9780073404769 RM584.79 0073404764 (alk. paper)

Subjects--Topical Terms:
Consumer behavior
Marketing

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