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Consumer psychology /

Jansson-Boyd, Cathrine V.

Consumer psychology / Cathrine V. Jansson-Boyd - Maidenhead : Open University Press/McGraw-Hill, 2010 - xi, 258 p. : ill. ; 25 cm.

ISBN: 9780335229277 (hbk.) RM383.92 0335229271 (hbk.) 9780335229284 (pbk.) 033522928X (pbk.)

Subjects--Topical Terms:
Consumer behavior--Psychological aspects
Consumers--Psychology

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