Data mining techniques : for marketing, sales, and customer relationship management /
Berry, Michael J. A.
Data mining techniques : for marketing, sales, and customer relationship management / Michael J. A. Berry, Gordon S. Linoff - 2nd ed. - Indianapolis, Indiana : Wiley Publishing, 2004 - xxv, 643 p. : ill. ; 24 cm.
0471470643 Hadiah
Data mining
Marketing--Data processing
Business--Data processing
Data mining techniques : for marketing, sales, and customer relationship management / Michael J. A. Berry, Gordon S. Linoff - 2nd ed. - Indianapolis, Indiana : Wiley Publishing, 2004 - xxv, 643 p. : ill. ; 24 cm.
0471470643 Hadiah
Data mining
Marketing--Data processing
Business--Data processing