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Business policy and strategic management : concepts and applications /

Gupta, Vipin

Business policy and strategic management : concepts and applications / Vipin Gupta, Kamala Gollakota and R. Srinivasan - 2nd ed. - New Delhi : Prentice Hall of India, 2008 - xx, 571 p. : ill. ; 24 cm.

Includes bibliographical references and index

ISBN: 9788120332447 /c RM42.55

Subjects--Topical Terms:
Business planning
Strategic planning

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