Emotional branding : the new paradigm for connecting brands to people /
Gobe, Marc.
Emotional branding : the new paradigm for connecting brands to people / by Marc Gobe - Updated and rev. ed. - New York : Allworth Press, 2009 - xxxiv, 325 p. : ill. ; 23 cm.
Includes bibliographical references and index
9781581156720 RM61.22 1581156723
Branding (Marketing)
Consumers' preferences
Motivation research (Marketing)
Emotional branding : the new paradigm for connecting brands to people / by Marc Gobe - Updated and rev. ed. - New York : Allworth Press, 2009 - xxxiv, 325 p. : ill. ; 23 cm.
Includes bibliographical references and index
9781581156720 RM61.22 1581156723
Branding (Marketing)
Consumers' preferences
Motivation research (Marketing)