Global marketing /
Keegan, Warren J.
Global marketing / Warren J. Keegan, Mark C. Green. - 6th ed. - Upper Saddle River, N.J. : Prentice Hall, 2011. - xxxiv, 587 p. : ill. (some col.), maps (chiefly col.) ; 28 cm.
Includes bibliographical references and indexes.
9780137023868 (pbk. : alk. paper) RM507.25 9780137024278
Export marketing.
Global marketing / Warren J. Keegan, Mark C. Green. - 6th ed. - Upper Saddle River, N.J. : Prentice Hall, 2011. - xxxiv, 587 p. : ill. (some col.), maps (chiefly col.) ; 28 cm.
Includes bibliographical references and indexes.
9780137023868 (pbk. : alk. paper) RM507.25 9780137024278
Export marketing.