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Contemporary views on marketing practice /

Contemporary views on marketing practice / edited by Gary L. Frazier, Jagdish N. Sheth - Lexington, Mass : Lexington Books, 1987 - 282 p. : ill. ; 23 cm.

ISBN: 0669151203

LCCN: 86-46218

Subjects--Topical Terms:
Marketing--Congresses

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