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Contemporary perspectives on strategic market planning /

Kerin, Roger A.

Contemporary perspectives on strategic market planning / Roger A. Kerin, Vijay Mahajan, P. Rajan Varadarajan - Boston : Allyn and Bacon, 1990 - 453 p. : ill. ; 23 cm.

ISBN: 0205123015

Subjects--Topical Terms:
Marketing--Planning
Strategic planning

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