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Contemporary marketing /

Boone, Louis E.

Contemporary marketing / Louis E. Boone, David L. Kurtz - 4th ed. - Chicago : Dryden Press , 1983 - xxviii, 530, 98 p. : ill. ; 25 cm.

Includes bibliographical references and indexes

ISBN: 0030626382

Subjects--Topical Terms:
Marketing

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