Contemporary marketing /
Boone, Louis E.
Contemporary marketing / Louis E. Boone, David L. Kurtz - 2d ed. - Hinsdale, Ill. : Dryden Press, 1977 - xx, 514 p. : ill. ; 25 cm.
Includes bibliographical references and indexes
0030896711
Marketing
Contemporary marketing / Louis E. Boone, David L. Kurtz - 2d ed. - Hinsdale, Ill. : Dryden Press, 1977 - xx, 514 p. : ill. ; 25 cm.
Includes bibliographical references and indexes
0030896711
Marketing