International business : strategy and the multinational company /
Cullen, John B. 1948-
International business : strategy and the multinational company / John B. Cullen and K. Praveen Parboteeah. - New York : Routledge, 2010. - xxv, 500 p. : ill. (col.), col. maps ; 29 cm.
Includes bibliographical references and index.
9780415800570 (hbk.) RM192.78 0415800579 (hbk.)
International business enterprises--Management.
Business planning.
International business : strategy and the multinational company / John B. Cullen and K. Praveen Parboteeah. - New York : Routledge, 2010. - xxv, 500 p. : ill. (col.), col. maps ; 29 cm.
Includes bibliographical references and index.
9780415800570 (hbk.) RM192.78 0415800579 (hbk.)
International business enterprises--Management.
Business planning.