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Interpreting consumer choice : the behavioral perspective model /

Foxall, G. R.

Interpreting consumer choice : the behavioral perspective model / Gordon R. Foxall - New York : Routledge, 2010 - 186 p. ; 24 cm. - Routledge interpretive marketing research ; 10 . - Routledge interpretive marketing research ; 10 .

Includes bibliographical references and index

ISBN: 9780415477604 (hbk : alk. paper) RM299.98 0415477603 (hbk)

Subjects--Topical Terms:
Consumer behavior
Consumers' preferences
Consumers--Attitudes

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Interpreting consumer choice : the behavioral perspective model /

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