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Social marketing and public health : theory and practice /

Social marketing and public health : theory and practice / edited by Jeff French ... [et al.] - Oxford : Oxford University Press, 2010 - xiv, 351 p. : ill. ; 24 cm.

ISBN: 9780199550692 RM143.86

Subjects--Topical Terms:
Health Promotion--methods
Social marketing

National Library of Medicine Call No.: WA590 / .S678 2010 9HUKM

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Social marketing and public health : theory and practice /

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