Normal view MARC view ISBD view

Strategic management in the media : from theory to practice /

Kung, Lucy

Strategic management in the media : from theory to practice / Lucy Kung - London : SAGE, 2008 - 248 p. : ill. ; 25 cm.

Includes bibliographical references (p. [224]-239) and index

ISBN: 9781412903127 (hbk.) RM341.78 9781412903134 (pbk.)

Subjects--Topical Terms:
Mass media--Management
Strategic planning

Place hold
Print
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

Strategic management in the media : from theory to practice /

Contact Us

Copyright ©The National University of Malaysia Library