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Contemporary cases in consumer behavior /

Blackwell, Roger D.

Contemporary cases in consumer behavior / Roger D. Blackwell, James F. Engel, W. Wayne Talarzyk - 3rd ed. - Chicago : Dryden Press, 1990 - 517 p. ; 26 cm.

ISBN: 0030323177

Subjects--Topical Terms:
Consumer behavior--Case studies
Marketing research--Case studies

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