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Contemporary cases in consumer behavior /

Blackwell, Roger D.

Contemporary cases in consumer behavior / Roger D. Blackwell, James F. Engel, W. Wayne Talarzyk - Rev. ed - Chicago : Dryden Press, 1985 - 485p. : ill. ; 24 cm.

Includes bibliographical references

Subjects--Topical Terms:
Consumers--Case studies
Marketing research--Case studies

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