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Contemporary cases in consumer behavior /

Blackwell, Roger D.

Contemporary cases in consumer behavior / Roger D. Blackwell, James F. Engel, W. Wayne Talarzyk - Hinsdale, Ill. : Dryden Press, 1977 - xiii, 406 p. : ill. ; 23 cm.

Includes bibliographical references

ISBN: 0030169615

Subjects--Topical Terms:
Consumer behavior--Case studies
Marketing research--Case studies

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